Shapiro Home Group’s Approach to Professional Real Estate Marketing

Shapiro Home Group’s Professional Marketing Approach for Oregon Coast Homes

Real estate marketing isn’t simply about placing a listing online. It’s about strategy, visual presentation, storytelling, and understanding buyer behavior. Shapiro Home Group | eXp Realty has become known for delivering some of the most effective, modern marketing across the Oregon Coast — and helping sellers achieve top results.

High-Quality Visuals That Capture Attention

SHG starts with visually stunning content, because buyers shop with their eyes first.

Photography

Every listing receives professional photography:

• Bright interior shots

• Clean wide angles

• Crisp exterior photos

• Thoughtful composition

Aerial & Drone Media (When Appropriate)

Drone footage highlights:

• Views

• Surroundings

• Land layout

• Proximity to amenities

These visuals elevate listings dramatically.

A Strong Online Presence Across All Platforms

Your listing is promoted through:

• MLS

• Zillow, Redfin, Realtor.com

• Social media campaigns

• Custom YouTube tours

• Google optimization

• Targeted ad distribution

• eXp Realty global exposure

This ensures your home reaches buyers far beyond the local area.

Strategic Listing Descriptions That Highlight Value

Shapiro Home Group writes compelling, accurate listing descriptions that focus on a home’s best features without violating Fair Housing rules. Their descriptions highlight:

• Quality of upgrades

• Unique coastal features

• Lifestyle benefits

• Exterior and interior improvements

• Toy storage and RV/boat potential

• View and outdoor space usability

A great description helps buyers visualize the home before they visit.

Tailored Marketing for Each Property Type

Different homes require different strategies.

• Waterfront homes

• Rural acreage

• Manufactured homes

• Lakefront properties

• Ocean-view houses

• In-town single-level homes

• Homes with shops

• Condos or low-maintenance properties

SHG adjusts the marketing approach to the type of home — not the other way around.

Professional Branding and Presentation

Brand consistency builds trust. SHG uses clean, modern branding on:

• Flyers

• Property brochures

• Digital marketing

• Social posts

• Open house materials

• Online ads

Professional presentation helps your home stand out.

A Team That Understands What Buyers Want

The Oregon Coast attracts a wide range of buyers. SHG uses experience and market data to determine what features matter most — and presents each listing accordingly.

If you want modern, strategic, professional marketing that gets results, Shapiro Home Group is the top choice.

Shapiro Home Group | eXp Realty
541-646-8758 | www.ShapiroHomeGroup.com